When her first child was born, Emma became frustrated by the bland buggy liners available to her. She set out to create something softer, more stylish and thoughtfully designed and along the way, discovered the natural benefits of sheepskin. Using premium merino sheepskin and bespoke shades, Emma launched BINIBAMBA - now known for its signature buggy accessories including the Puffmuff®, Snugglesuits and the Ultimate Buggy Kit.