Sisters Annabel and Emily first had the idea for Cutter & Squidge while baking late at night after leaving their corporate jobs behind. Inspired by childhood memories spent in their family’s restaurant business, they launched the bakery to create imaginative sweet treats using natural ingredients and less sugar. Famous for their signature “Biskies,” the London-based brand has grown into an award-winning bakery offering cakes, hampers and afternoon teas centred around indulgence, creativity and nostalgic joy.