Clara never set out to start a wipes company. The idea came after noticing her young daughter’s skin reacting to everyday wipes that were marketed as gentle. As she looked closer at the ingredients, she was surprised by how many products contained harsh chemicals and unnecessary additives, despite being used on some of the most sensitive skin. What began as a search for a better option for her own family turned into a mission to create wipes that felt safer, simpler, and more thoughtfully made for everyday life.