Kairavee founded her brand in 2023 after noticing that business bags were predominantly designed with men in mind, lacking fashionable yet functional options for women. Interviewing over 100 women, she developed her first collection based on their needs. Featuring spacious designs, multiple pockets, suitcase attachments, a convertible backpack, a customisable model, a quick-access mobile pocket and an integrated evening clutch, all bags are crafted in Italy at family ateliers. As a nod to her Indian heritage, the cotton safety bags are crafted at the PDKF Foundation in Rajasthan, empowering women to achieve financial independence.

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