Marielle got the idea for her brand when she was hunting for knitwear for herself, but couldn't find anything that felt truly special that she actually wanted to wear. Then one day she passed a woman in the street who had on a plain jumper with a tiny little rainbow embroidered on one side. That rainbow ignited something inside her. She sketched her first rainbow jumper and did her first pop-up six months later to sell her sweaters. It was a roaring success.