Limsan had the idea for Everyday Muses while balancing a 9–5, motherhood, and real life. She wanted affordable jewellery that could keep up with pieces that were waterproof, tarnish-free, and effortlessly stylish. Everyday Muses is designed for women who do it all. Think everyday luxury without the worry or high price tag, from school drop offs to Sunday brunch, morning meetings to that 5pm PT session.