Growing up with a fuller bust and an average frame, Kuku found finding fitting clothing, lingerie, and swimwear was always a challenge, particularly when aiming to embrace new trends. The frustration peaked when she couldn't find a wireless bikini for her honeymoon, settling for an I'll-fitting style. This sparked a desire to create a brand addressing such needs and so she started Reign Studio, offering fashionable, functional wireless swimwear for women a UK bra size 28F-40KK because every woman deserves effortless comfort and style.