With almost a decade of experience in the medical industry – in wound care, infection prevention and specifically in skincare, Joanna learned a vast amount about skin. She had a clear vision of creating an honest and transparent skincare brand, with strong foundations in science, nature and art. Elan Skincare was born, guided by a personal vision of beauty as care and quiet confidence. Blending science with natural ingredients, she created a vegan skincare line to bring balance to the body and glow to the skin.