Fleurs passion for design began in childhood when she created clothes for her dolls and was drawn to laces and silks. Growing up in a family of boys, she longed for something beautiful. Later, while working in a luxury boutique and studying fashion marketing, she saw the need for lingerie that fit beautifully and empowered women. Remembering her love for laces and silks, she was inspired to create Fleur of England, redefining luxury lingerie with elegance and timeless style.