Friends Lisa, Ouvrielle and Marie realised that between the three of them, they’d spent 75 years in the niche that is the baby sleep bag industry. With this very specific, technical expertise the trio figured out that they could actually solve a problem, not just sell a product. It didn't feel right to sit on those skills when "safer sleep poverty" exists. They started Folk & Thread to bridge that gap, using their industry knowledge to ensure every baby has a safe, organic place to sleep, regardless of their circumstances.