Laurie got the idea for Freddie's Farm when her son Freddie was little. Seeing the snacks on supermarket shelves, she knew they weren't good enough-ultra-processed and wrapped in plastic packaging. With access to a bounty of fresh fruit and veg in Kent, she thought, "Why not make it myself?" And so, Freddie's Farm was born: the only kids's snack that is not ultra-processed and is kerbside recyclable.