After working in media for over 25 years, Rae spent a few years working in the wine industry. In early 2017 she thought it would be fun to make t-shirts cleverly using words from the world of wine. She soon discovered that she couldn't source the styles she wanted so took it upon herself to ethically manufacture her own stylish t-shirts and sweatshirts. She has now extended the brand to produce blouses and dresses with FWP standing for Fabric, Words and Prints.