Belinda, a lover of unique jewellery design, followed her dream of creating covetable diamond pieces for friends and family and Heavenly London was born. When Maddy, Belinda's daughter, took over she saw the opportunity to honour her family's legacy while taking a different path, one rooted in sustainability. Maddy transformed Heavenly London into a brand that champions ethical diamond alternatives and responsible practices, staying true to it's original spirit while embracing a more conscious future.