Aisling, mum of 3, founded Wild & Free in 2023 to solve a real need she had: for beautiful, versatile and sustainable outerwear that’s waterproof, warm, and designed for real life. A brand strategist by trade, but super passionate about wellbeing and life outdoors, Aisling blended fashion, function, and sustainability to create elevated, multi-use outerwear that empowers women to feel confident, comfortable, and free, every day. Her hero product, the COBE, is a raincoat, puffer, equivalent and changing robe in one.