Alice and Rosie first had the idea for Hicks & Brown after struggling to find stylish country accessories that balanced practicality with contemporary fashion. Inspired by British countryside living, they launched the brand with feather-trimmed hats designed for both rural and urban lifestyles. Hicks & Brown has since expanded into a recognised luxury accessories label, celebrated for timeless craftsmanship, heritage influences and elegant designs that blend country tradition with modern British style.