When one of her closest friends dream home renovation spiralled into a stressful and costly ordeal, Samantha-Jane became determined to make this process, which should be exciting and fulfilling, better for everyone. She began to focus on creating beautiful, functional spaces that could be accessible to everyone, and soon launched House Designer. As demand grew, she expanded the business to include garden design, transforming House Designer into the UK's leading platform for affordable, all-in-one home and garden transformations.