Sohn founded JIN JIN, a lifestyle drink brand after tasting a naturally fermented enzyme drink that made her feel genuinely good, and was inspired to share that experience more widely. Drawing on tradition and a commitment to care, she created JIN JIN - named after her mother - as an uncomplicated, delicious daily ritual.

Inspired by the quiet power of fermentation and the cultural wisdom behind it JIN JIN is a lifestyle drink designed to be simple, nourishing, and enjoyable every day.