As a self-proclaimed sweet treat connoisseur, Laeba had struggled to find the perfect brownie; one that was full of flavour not just finished with some toppings. During lockdown, the sweet treat cravings still had to be satisfied so she started baking her own brownies. After countless iterations and calories of testing and tasting, Laeba’s brothers, Subaan and Afnaan, were convinced there was nothing like these brownies on the market and the idea sprung: ‘why don’t we start selling them?!’. Committed to redefining the brownie experience, Laeba went all in and quit her corporate job, with her brothers as official taste testers and together they developed 6 signature flavours.