Sinead grew up as the kid with her head in the clouds, something her teachers even mentioned in every school report. From a young age, she loved raiding her mum’s jewellery box, piling on her pearls and pairing them with heels ten sizes too big, tottering around the playground and naturally exploring self-expression through style. In 2017, Sinead travelled to New York to shadow a jewellery brand she loved and returned home with an idea she couldn’t shake. She sketched a logo on the journey back to Manchester and began curating pieces she couldn’t find anywhere else. Three years later, that curated store evolved into a brand where she designed everything in-house. The brand truly established its global presence when Sinead launched her own collection, with those original core styles still driving the majority of the brand’s revenue every year.

‍

‍