Nicola first started using Fantastic Elastic™ years ago in her styling videos as a way to help women utilise more of their wardrobes. What began as a simple elastic band quickly became one of her most-used styling tricks - helping women create shape, style knitwear and tops differently, make clothes sit better without buying anything new, and create tucks without the bulk at the waistline. After constantly being asked for one, she realised this nifty tool was helping women transform their wardrobes and started creating and selling her own.