Joanna, Sarah, and Donna all worked in the fashion industry for years, crossing paths many times. Their similar lifestyles of working hard, working out, socialising, and travelling gave them a shared interest in creating premium, high-performance technical activewear with a minimal design aesthetic. Many of LNDRs performance activewear pieces are high compression and seamless, created on a circular knitting machine for a streamlined fit. The name is an ode to London where they started.