While working as a Marketing Manager, Katie noticed a gap in the market: officewear was either fast fashion or designer, with little in between; and even less that felt inclusive, sustainable, or gender-neutral. She had the idea for a brand that could be different. With five years of experience in marketing, a lifelong love for fashion, and a desire to explore a slower, more intentional way of living, Katie left her job, set off to the Philippines with her girlfriend and while immersed in the natural world, that quiet idea finally took shape. What started as a scribble in her notes became a reality, Zìyóu Studio: a personal response to the limitations of conventional officewear.