Tricia was 65 when she started Look Fabulous Forever in 2013, frustrated by a beauty industry that seemed only interested in selling her anti-ageing products. She didn’t want to look younger — she simply wanted to look like the best version of herself. After finding a UK manufacturer who understood her vision, Tricia launched with just 12 makeup products for face, eyes and lips. The business took off thanks to two YouTube videos, quickly reaching customers around the world who loved her message that age is no barrier to fabulousness. Nearly 13 years on, Look Fabulous Forever continues to go from strength to strength and, in 2023, acquired its cosmetics manufacturer in Suffolk. Today, Tricia runs the business with her two daughters, making it truly by women, built.