Anna and Tricia built Look Fabulous Forever to challenge the way the beauty industry speaks to and serves older women. Inspired by Tricia’s experience of feeling ignored by beauty brands and struggling to find products that worked well for mature skin, they created makeup and skincare specifically formulated for older faces, eyes and lips. Look Fabulous Forever combines confidence-boosting products, practical education and a pro-age philosophy, helping women look, feel and live fabulously at every stage.