With the non-alcoholic drinks industry being dominated by sweet flavours, siblings Paula and Martin recognised the need for delicious, umami-packed alternatives. Paula and Martin drew inspiration from happy memories of creating the perfect signature tomato cocktail to signify the beginning of a family holiday. They set about recreating their super savoury, refreshing, spiced tomato juice while reliving memories of a relaxing holiday by the pool, so they could share the taste of Marty's Virgin Bloody Mary with the world.