Nika created Me & I Apparel to design clothes that felt like a hug and a bold reminder of inner strength. She wanted everyday pieces (hoodies and sweatshirts) that felt soft yet powerful. The logo became her symbol of empowerment, representing self-worth, resilience, and a can-do attitude. For Nika, it wasn’t just fashion, it was about helping people wear their power and feel proud of who they are, every single day.