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Moorish
Single Founder
Julie used to be known among her friends and family for the amazing smoked humous recipe. One day, as part of her job as a BBC journalist, by pure coincidence, she ended up researching the popularity of humous. So she decided to market test her homemade hummus, people loved it, and the brand was born.
*Julie founded the business but has since successfully exited. We keep her here as a trailblazer – a tribute to the women who built it, sold it, and inspired others to do the same.
Founder
Julie Waddell
Cult Product
Smoked Humous
Stocked
Sainsbury’s, ASDA, Ocado, Booths, Whole Foods, Planet Organic & more



