Charlotte got the idea for Muihood after searching for skincare that honoured the Traditional Chinese Medicine remedies she grew up with, without feeling greasy or reduced to a buzzword. When UK labs dismissed her vision, she flew to China to find someone who truly understood the herbs she loved. That trip turned into a business rooted in care, culture, and reclaiming the rituals passed down through generations. She brought her skincare solutions back to the UK and Muihood was born.