Founded by Rebecca in 2009, nkd began as a small Nottingham waxing salon with a clear mission: to make hair removal feel dignified, professional and comfortable for everyone. Over time, she saw first-hand the judgement that often surrounds intimate hair removal and set out to change the narrative. When the pandemic reshaped the high street, Rebecca chose to evolve. nkd became (nkd): a focused aftercare range shaped by real client needs and built to be used at home.