Sarah had the idea for The YES YES Company when working for Pfizer and launching Viagra. Together with her co-founder Susi, they saw that women needed support too and wanted to create side effect-free intimacy products, free from hidden synthetic chemicals and with natural ingredients. A real passion project, they work alongside numerous charities and social organisations to raise awareness of the issues women face from cancer to menopause, and they continue to evolve and develop their product range to meet those needs.