For Naseema, Saabuni wasn't born from a single 'aha!' but a deep unease with typical skincare. Growing up immersed in Indian culture and the wisdom of Ayurveda, coupled with numerous visits to India, she recognised the potent power of Indian botanicals. This understanding sparked a quiet determination to create her own soap, a personal quest that began with turmeric. The ensuing two-year deep dive into compliance, a journey marked by unexpected complexity, culminated in tears of joy upon approval. Saabuni, therefore, isn't just skincare; it's Naseema's self-care journey, shared and a testament to the fusion of ancient Indian knowledge and ethical UK craftsmanship.