Emma had the idea for Chirpy after supporting her own child's mental health and discovering the power of natural ingredients for supporting his mood, emotional balance, focus and anxious feelings. With nearly half of young people regularly struggling with their mental health, Emma wondered why a brand didn't exist to help parents help support their kids. Emma galvanised the support of her sister Sarah (a Professor of Pharmacy) and Chirpy was born. Chirpy's mission is to bring More Good Mood Days to Young Minds.