As a time-poor lawyer on the hunt for gut-friendly, protein-rich foods, Shay became obsessed with peanut butter but uninspired by bland flavours. Drawing on her Asian heritage, she began experimenting with homemade blends in her kitchen. What started as small eight-jar batches quickly grew into sell-out markets, and within months the brand was stocked in Selfridges. Today Shay continues to run Nutty Belly Gal as a one-woman show, making peanut butter exciting and indulgent without compromising on quality.