Abi came up with the idea for Olive on her honeymoon in 2024, after years of working in retail and dreaming about building a brand of her own. She finally took the plunge and created Olive to bring a younger, more beauty-led feel to home fragrance; using colour, scent and campaign imagery in a way that feels more like the beauty world than traditional candles. Since then, Olive has grown from an idea into a lifestyle brand designed to make everyday spaces feel more considered, colourful and exciting.