Paris-born Morgan moved to London and, perplexed by how much it rains in the UK, began Original Duckhead as a passion project in 2012. Whilst researching the market she discovered that over 1 billion umbrellas are discarded globally every single year. Morgans brand mission is to build a recognised rainwear brand that re-defines the category by encouraging thoughtful consumerism, championing sustainable values and changing an industry that needs shaking up.