Isobel started PERL Cosmetics as a "little lockdown project" during the pandemic. With a background in project management at KPMG, Isobel turned a difficult job loss during the pandemic into an opportunity to pursue her passion for skincare. Starting with just 1,000 and no prior business experience, she harnessed the power of social media to build a dedicated community of over 300,000 followers. Her transparent and authentic approach, sharing the highs and lows of entrepreneurship, has resonated deeply with her audience. Today, PERL is known for it's innovative products and strong customer connection, with Isobel continuing to guide the brand's growth while staying true to her values of openness and community engagement.