Two veterinarians, Alice and Gavin, felt the environmental impact of pet ownership was overlooked and underestimated, so they founded Pet Impact to help pet owners reduce their pet’s environmental 'pawprint's. However, despite their best intentions, they fell for greenwashing claims themselves. Shocked by the mismatch between scientific evidence and marketing claims in the pet industry, they created their data-backed, award-winning ReSEAcled Poo Bags and dedicated themselves to advocating for evidence-based sustainability.