Cécile has always been passionate about fashion, ever since learning to sew with her grandmother as a child. Being quite petite herself, she often altered and customised her own clothes, and when her friends and colleagues started to fall pregnant, the requests started coming in. At the time, back in the late 90’s & early 00’s, there was really nothing stylish on the market for pregnant women. The workwear options in particular were terrible, and pregnant colleagues used to moan about their struggle to find anything smart to wear to the office. That was when her inspiration struck. After women started to feel more empowered to celebrate their bumps, and embrace their curves, the maternity fashion industry hadn’t adapted to catch up. That’s where she saw her opportunity.

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*Cécile founded the business but has since successfully exited. We keep her here as a trailblazer – a tribute to the women who built it, sold it, and inspired others to do the same.

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