Georgia got the idea to start Smoothie London as a student who was frustrated that all her earrings either needed taking out every day or had fiddly backs and uncomfortable clasps. She couldn’t find any she could simply put in and forget about, so she taught herself to make her own. What began with one pair of huggie hoops turned into a mission to make the comfiest, cutest everyday earrings. Today, Smoothie’s bestsellers include flatback titanium studs and huggie hoops that you can sleep, shower and live in.