After the birth of her second child, Greta decided to finally started Sweet Lounge as she knew there must a better alternative in the confectionary aisles. She felt passionate about the harmfulness of gelatine that is used in so many sweets and is made by boiling animal skin, tendons and ligaments with water. In her words Sweet Lounge isn't accidentally vegan, it's truly vegan and entirely eliminates animals from the process, making it cleaner and better.