Jen got the idea for Tidy Tot when her first baby, Chloe, was six months old and weaning felt far harder than she’d expected. The mess, the waste and the constant worry pushed her to find a better way. What began as a desperate attempt to make mealtimes easier has grown, over 11 years, into a brand loved by parents and weaning experts alike for its practical, solution-focused, genuinely problem-solving products.