As a mum of two, Katie experienced the heart-stopping panic of losing sight of her children, despite it only being for a moment. With a wanderer and a whirlwind, every outing was tinged with anxiety. Rejecting intrusive trackers and flimsy wristbands, Katie created Tinytags  wearable items using QR codes and NFC technology to provide instant access to essential contact information, empowering children to explore safely and giving parents the reassurance they deserve.