Abi first discovered the power of long-lasting sunscreen after finding Ultrasun during a family holiday in Switzerland. Inspired by its innovative formulas, she introduced the brand to the UK before later launching SkinSense to apply similar technology to skincare. She also acquired SBC Skincare to expand her beauty portfolio. Together, the brands focus on science-led skincare, daily protection and effective formulations designed to support healthy, resilient skin at every stage of life.

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