Jamie's passion for make-up convinced her to train as a professional artist after leaving school. She went on to gain invaluable experience working on counters for luxury cosmetics brands where she loved meeting customers by helping them feel so much more confident and positive. Using her innate passion for artistry and a deep understanding of the positive impact makeup can have, Jamie launched VIEVE with a contemporary, digital first approach and a purposeful brand mission to empower and encourage all make-up wearers with its inclusive range.