Isabel and Eleanor created W from a belief that women should not have to choose between style and sustainability. Seeing a lack of consciously made clothing that felt truly refined, they set out to create timeless pieces that feel as elegant dressed up as they do paired down. At W, they aim to do things differently - guided by integrity and curiosity, from the fabrics they choose to the way each piece is made. And their hope is that whoever wears their pieces feels good in them from the moment they put them on.