Dina had become more and more frustrated with over-engineered “better-for-you” snacks made with subpar ingredients. After more than 20 years travelling to the Gulf, Dina was reminded time and again that when the quality is right, simplicity is enough. During her frequent family visits to date farms, she made a quiet commitment to do things differently and when she returned home, created What a Date to champion pure, satisfying snacks where taste and quality always come first.