Unable to find affordable solid gold hoops which were small enough to sit closely to her lobes, Luisa set out to fill a gap in the market. With an eight-year background as a successful jewellery buyer, Luisa’s talent and intuition led her to build a brand all about beautiful, everyday jewellery that you never have to take off. Pronounced ‘Zor-Ra’ Luisa named the London-based brand after her Persian Aunt, which means ‘Venus’ the Goddess of Love in Farsi. All Zohreh V. jewellery is crafted in recycled solid 9k and 14k gold as well as sterling silver and is designed to last.