Working through various roles, Shreya always dreamt of launching her own creative venture. Unexpectedly, in the whirlwind of motherhood, she found her inspiration, her kids. Shreya noticed that there wasn't any vibrant, high-quality childrenswear on the market that was quirky enough to match the curiosity, wonder, and mischief of children. So, she founded Kutti Lulu (little one), which makes gender-free loungewear in vivid, nature-inspired prints on soft organic cotton for babies, kids, and wild-at-heart grown-ups.