Sejal founded AMAURA London after a period of burnout and anxiety left her searching for calm. When her mum suffered a stroke, her passion for wellness deepened, and she became determined to remove toxins from her home. Unable to find clean, luxurious candles that looked as good as they felt, she created her own. Today, AMAURA blends conscious ingredients with design-led style and has worked with brands like Nike, IWC Schaffhausen, and L’Oréal on premium gifting. The brand plants a tree with every order and proudly supports the Stroke Association.