Following a lifelong love for peanut butter, from rubbing it into her hair as a baby to surviving university on the stuff, Jeni began blitzing her own spiced up blends in 2017. What then became a side hustle, roasting nuts by night and cycling jars across her hometown, soon gathered momentum. Still jazzed when someone says, "I had no idea  you could do that with peanut butter!", Jeni and the team are most excited to bring savoury peanut butters, whether spiced or packed with umami, to the breakfast table.