Erin, known in the industry as Bad Denim, had a career spanning over 20 years in global denim design and retail when she began a new chapter shaped by motherhood. After struggling to find beautiful hair accessories in school colours for her kids, she began creating her own. What started as a practical solution became something more meaningful: small, coordinated pieces that bring individuality to uniforms and turn busy school mornings into moments of connection. Classette is built on those tiny wins - helping children step into their day feeling confident, proud and loved.